The virtual greeter is an emerging technology that is most beneficial as a marketing tool for businesses. This technology would help improve profits by increasing sales and enhancing the customer retail experience.
People respond most effectively to sound and sight and the virtual greeter meets the desire by communicating to the eyes and ears of the consumers. It may seem a little spooky to see a projection of a virtual greeter speak as people walk by; however, it would peak the curiosity of consumers and create attention. The virtual greeter could inform consumers about opportunities and current sale promotions which would potentially result in increased sales.
The virtual greeter could also display the store’s products being worn, held or used by the virtual greeter to give consumers a sense of how the products would be reflected upon themselves. It would be like having a mannequin that can display many outfits to show consumers the different varieties and choices available before deciding to enter the store.